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News out of nothing

It must have been a slow news day at the entertainment desk on stuff.co.nz.  Early this afternoon I went onto the website and saw the headline asking ‘Will Doctor Who be coming to NZ?‘ Because I’m gullible  I clicked on the story.

Turns out all it was about was Matt Smith was interviewed by some regional paper and he said “I think it would be an absolutely wonderful place to film Doctor Who,” and then went on to say ‘let’s get Peter Jackson involved – he could direct it’

By the time I got home this ‘story’ had evolved, was on the front page of stuff and someone had talked to Peter Jackson (really it’s a small country) and he said ‘sure I love Doctor Who, sounds great’ as you would if you were a director and someone said ‘hey do you want to direct a programme  you like?’  I wouldn’t be surprised if by tomorrow they’d have organised a kiwi companion for him.

Mind you I’m talking about it so the whole non story ploy has worked.

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